Last minute dress for Millner's Garden Party.
Don't worry, Be happy. Lee Portelli of lovethylabel.com will help you pick the best dress for you.
As you all know, on 22nd of May the NT Fashion Week will kick off with an explosion of Fashion for both your head and your heart and lovethylabel.com is there for you.
In an interview with Mico Santos's Style of Life, Ms Portelli said, the business started back in April 2011 after she realized that women spent large amounts of money on a dress that generally they would never wear again.
“It gave me the idea that I could have a collection of dresses available to hire and ladies could actually try them on before making the decision to go ahead with to hire and well in advance of the event”, she equips.
In two years, Ms.Portelli able to accept dresses owned by other ladies that they had already paid for and worn, so they could sell them or offer them for hire and earn some return for their investment and she take a percentage of the fee as agreed with the owner of the dresses.
“I run the business from home and fitting are by appointment only. I have labels such as Carla Zampatti, Lisa Ho, Camillia Wayne Cooper, Charlie Brown and Alannah Hill. Shoes are usually Chanel and Peep Toe. I also now hire out fascinators, hats and clutches – some I own, some others own”, Portelli added.
According to her, for short dresses, prices range from $50 to $250, for long dresses, prices range from $80 to $300.
“The dresses we charge $300 for are valued at $1000 minimum. I often complimentary shoes, clutches and or accessories with hires if they're available”, she says.
She said the business is going very well and lovethylabel.com will be appearing at NT fashion Week for the first time.
“ I also work full time and I am a mother of two children, so the level of “busyness” I currently experience is just fine. I just provide another option for ladies in Darwin when they're looking for an outfit and have tried to introduce labels not previously available here in Darwin”, She pointed out.
You can check Lee Portelli dresses at lovethylabel.com or to her Facebook Page.
Then, join the Millner's Garden Party on Wednesday 22nd May 12.30pm at Viva La Vida will showcase the best Territory made jewelery and head wear as part of NT Fashion Week.
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